Apple Macbook 2016 : Four important advancements over predecessor

Last year Apple launched MacBook with a major redesign, with a great screen, slender bezels and featherlight, and more importantly in Gold colour. Now in 2016, the company has launched a 12-inch MacBook with a first spec bump and it is now available in Rose gold.

The 2016 version exterior is exactly the same as last year’s model  but it did bring some advanced specifications and features.However, the question- Is it really worth the upgrade? Let us look upon  some of the polished advancements made into the device that might interest the users.

Most compact ultraportable laptop in the market

Last week, HP released Spectre 13, and calls it the thinnest laptop in the world. Although the new HP Spectre 13 might be thinner than the new Rose Gold MacBook 2016 but it is heavier than the latter. The new Apple’s notebook has retained the same design of last year’s model but it adds just 2 pounds and a hair over half an inch (13.1mm) thick.

“MacBook is the thinnest and lightest Mac we have ever made and it’s our vision for the future of the notebook,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Customers are going to love this update to MacBook, with the latest processors, faster graphics, faster flash storage, longer battery life and a beautiful rose gold finish.”Apple has maintained tag of the most compact ultraportable laptops in the market. 8GB of memory is used as a standard in all configurations of the 13-inch MacBook Air, by Apple.

Better Performance

Apple updated the CPU to Intel’s latest Core M Skylake processor. The new Core M5 MacBook performs 25–30% better than last year’s model, which had a the only Core M processor available. The performance is reported  using Geekbench tests by Christina Warren of Mashable. While Geekbench stats from other users claim that the Core M5 improvements look to be about 15 percent better than in 2015. The updated MacBook features sixth-generation dual-core Intel Core M processors up to 1.3 GHz, with Turbo Boost speeds up to 3.1 GHz, and faster 1866 MHz memory.In addition, the Intel HD Graphics 515 is included in the new versionand it rated about 25 percent better as compared to last year’s model.

via Mashable

 Adding a note, Christina Warren posted :

This isn’t a laptop you can use to edit 4K video or do heavy Photoshop work, but it does do a better job handling day-to-day tasks. Memory-intensive apps like Google Chrome can still make the MacBook wheeze a bit, but in our tests, we hit the performance roadblocks fewer times than with last year’s model.


Longer Battery Life

Thanks to the latest components, The new laptop offers improved battery life. According to Apple, the device can stay up to 10 hours of web browsing and 11 hours of iTunes movie playback. Best better battery life is one of the key ingredients in MacBook lineup but single USB-C port can be one of the arguments someone could make.

ALSO READ -> HP announced The World’s Thinnest Laptop, touts Apple over Innovation

Faster Flash Drives

In terms of storage, the flash drive performs faster than its predecessor. The Read performance is 20 percent better while write performance is 90 percent faster as compared to Macbook 2015.

MacBook is available through, and in Apple’s retail stores and select Apple Authorized Resellers. MacBook comes with a 1.1 GHz dual-core Intel Core m3 processor with Turbo Boost speeds up to 2.2 GHz, 8GB of memory and 256GB of flash storage for $1,299 (US), and with a 1.2 GHz dual-core Intel Core m5 processor with Turbo Boost speeds up to 2.7 GHz, 8GB of memory and 512GB of flash storage for $1,599 (US). Configure-to-order options include a 1.3 GHz dual-core Intel Core m7 processor with Turbo Boost speeds up to 3.1 GHz. Additional technical specifications and accessories are available online at

*Testing conducted by Apple in April 2016 using preproduction MacBook configurations. For more information visit


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